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HOW GOOGLE IS LEVERAGING CUSTOMER JOURNEY MAPPING TO ENHANCE THE B2B CLIENT EXPERIENCE

HOW GOOGLE IS LEVERAGING CUSTOMER JOURNEY MAPPING TO ENHANCE THE B2B CLIENT EXPERIENCE

Ahead of the B2B CX Summit, we chat to Dante Otero, Head of Customer Success & Account Management at Google USA. Dante explains how using customer journey mapping has helped Google better understand their clients and provide tailored services, following the launch of their Google for Hire product. Dante further examines how listening to your clients enables more consistent experiences, and better brand loyalty and retention.

Driving a Customer-Centric Approach: Harnessing Customer Insights to Improve Experience

Driving a Customer-Centric Approach: Harnessing Customer Insights to Improve Experience

Ahead of the B2B CX Summit, we chat with Sarah Graham, Head of Customer Experience Initiatives at NAB). Sarah will discuss how NAB is leveraging their customer insights to improve their business customer experience using feedback to implement changes. Shifting their focus to a customer-centric approach, Sarah will also focus on how NAB has embedded cultural change throughout the organisation.