As the team behind Australia’s largest Customer Experience
Management Summit, we have noticed that business to business customers are now
demanding the same seamless and personalised experiences from their partners
that they get with any B2C organisation.
A study by Accenture found that 90% of B2B leaders believe
CX is crucial to their companies’ strategic priorities but only 21%
admit to having total control over the delivery of their CX.
With that in mind, the summit has been developed to equip you with
the knowledge to improve customer experience, success and loyalty through data
driven insights, digital technology and cultural transformation, specifically
for the B2B industry.
