Driving a Customer-Centric Approach: Harnessing Customer Insights to Improve Experience

Driving a Customer-Centric Approach: Harnessing Customer Insights to Improve Experience

Ahead of the B2B CX Summit, we chat with Sarah Graham, Head of Customer Experience Initiatives at NAB). Sarah will discuss how NAB is leveraging their customer insights to improve their business customer experience using feedback to implement changes. Shifting their focus to a customer-centric approach, Sarah will also focus on how NAB has embedded cultural change throughout the organisation. 


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